When you own a business, run a blog, or are looking to start working on a side-hustle, you want to maximize every aspect of your work and reach as much success as possible. There are a million and one steps that go into content creation that must all be running smoothly in order to reach the success that you crave. These days, one of the facets of being successful is to use social media for work.
What was once a fun little group of platforms for users to post pictures, show off, and meet new people is now a huge puzzle piece in the business jigsaw. Pretty much every modern day business has their brand on one platform or another in order to get ahead. Here’s why you should use social media for business – if you aren’t already.
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Keeping Up With The Times!
Social media is not going anywhere. It’s probably the hottest thing around now for marketing – and whether that’s a good thing or a bad thing is still unclear. If you don’t already have an account for your business, then you could be missing out on a lot of potential customers, clients, and money.
Use Social Media For Work because of its: Speed
Setting everything up and heading out into the social media marketing world takes around five minutes. Everything is conveniently laid out for you to navigate the process smoothly and quickly. You’re also able to fire off posts immediately with the simple press of a button, so whether your current goal is to promote the best hearing aids or to make a blog post go viral, the format is all done for you. No running it by anyone, no confirmation needed – just sheer convenience.
Social Media for Business because: You Add More Personality
Businesses are often seen as robotic in their ways. Social media for business allows companies to display their relatable side and get people on board. After all, they are run by ordinary humans. And some are even very snarky – just check out these companies dishing out snarky comebacks on Twitter. Since social media is primarily a platform for people to engage with each other, it allows businesses to veer away from their professional side for a while and build relationships with returning and potential customers.
Use Social Media For Work because: It’s Cheap
Most of the big platforms cost absolutely nothing to get going. Their popularity is such that they make money from companies wanting to advertise on their feeds. No bank details, no free trial, no awkward sign-up situations. Just your basic details are needed, and voila, you’ve got yourself an account. Because it costs nothing to sign up initially, it’s pretty much a risk-free way of marketing yourself or your product.
Use Social Media For Work because: It’s Easy To Use
Even technophobes will know how to navigate through social media – it’s so simple. They all come with tutorials on how to work your way through all of the pages so you cannot possibly fail to understand them! If you have any issues, you can just look at the help pages and they’ll tell you whatever you need to know. Once you’re ready to start posting and engaging, everything you need is laid out in front of you in large, clear writing. Even if you don’t immediately get the hang of it, it should take you less than an hour to master the art!
Have I convinced you to start using social media for business? If you’re still struggling on how to start your social media marketing strategy, be sure to join my free email course titled Facebook and Instagram and Pinterest, Oh My!
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With all my love,